The reputation-management activities viewed as most important are not necessarily the most pursued.
% of respondents,2 n = 1,682
Activities that are most important to maximizing financial value2
39% Communicating company's sustainability activities to consumers
34% Changing core business practices to strengthen or improve reputation
33% Building and maintaining external-stakeholder relationships 32% Implementing policies on ethical issues or business practices 29% External reporting of and transparency on activities
23% Economic investments in communities where companies operate
22% Company leaders shape external debate around environmental,
social, or economic issues
17% Sponsoring events or participating in sustainability-focused
membership organizations
13% Employee volunteering
12% Broader societal investments ’Respondents who answered "other." "none of the above.” or "don't know” are not shown.
Respondents were asked to select up to 3 activities that are most important to pursue, to capture the maximum financial value from sustainability. When asked about the activities their companies are already pursuing, respondents were instructed to select all that apply.
1. Комментарии с грубой и ненормативной лексикой.
2. Оскорбления, угрозы и непристойные высказывания.
3. Высказывания, разжигающие национальную, религиозную и прочую рознь и вражду.
4. Комментарии, содержащие другие нарушения законодательства и прав граждан.
5. Комментарии, рекламирующие и продвигающие другие веб-ресурсы, товары и услуги, а также комментарии, не имеющие отношения к дискуссии.
Полная версия правил.
Пользователи, которые нарушают эти правила грубо или систематически, будут заблокированы.